Brazil based Rede Record to broadcast Pan American Games 2011 using WASP3D™

[August 31, 2011] Noida, India - WASP3D, a leading provider of broadcast graphics solution announced its deal with Rede Record, one of Brazil’s largest television station at recently held SET Broadcast & Cable show, Sao Paulo. WASP3D’s interactive storytelling tools will be utilized for coverage of 2011 Pan American Games Guadalajara, Mexico and 2012 London Olympics.

After an extensive research of various touch-screen based interactive 3D graphics solutions available in the market, the professional team of videographers and directors of sports production from Rede Record, Sao Paulo chose WASPi Mimosa for its ease-of-usage and impressive design features.

According to Jose Marcelo, Director of Engineering at Rede Record, Sao Paulo, "These are few of the biggest sports events of global expression and I am confident that by adopting WASP3D’s interactive graphics technology, we will be able to deliver stickier and visually appealing content for our viewers."

WASP3D focuses on providing the highest quality content packaging and presentation tools together with advanced display and data integration capabilities that promotes "a connection" between the storyteller and the viewer. The broadcaster will be using touch-screen based interactive tool, WASPi Mimosa for an anchor-driven presentation and sports analysis. WASPi Mimosa is equipped with host of interactive features like built-in touch gestures, telestration tools and it offers highly accurate and a responsive touch.

Speaking at the occasion, Tushar Kothari, Director at WASP3D commented, "We are delighted to be associated with Rede Record." "It is a great opportunity for us and we are looking forward to working on this assignment and beyond."

Media Contact: -
Pranav Malasi (Creative Marketing Manager)
Beehive Systems Pvt. Ltd.
B-37, Sector 1
Noida 201301.India
T: +91 120 430 8856
M: +91.987.112.5881

About WASP3D - WASP3D offers cutting-edge solutions in the area of content display and presentation for television broadcasters globally. Our innovative solutions include workflow based WASP3D on-air graphics solution, touch screen based non-linear presentation tool - WASPi Mimosa, tracked Virtual Set and WASP3D Character Generation tool.

Beehive systems has more than hundreds of installations world wide and its clients include broadcasters like Antena-1, Astro , ADMC, Al Rai, Al Watan, Dawn, MBC, SUN News, Televisa, TV9, YTN, Zee Business among others. The company employs highly qualified professionals and is headquartered in New Delhi (Noida), India and has offices in UK, USA, UAE, Singapore and Thailand.

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