Brazil based Rede Record to broadcast Pan American Games 2011 using WASP3D™

[August 31, 2011] Noida, India - WASP3D, a leading provider of broadcast graphics solution announced its deal with Rede Record, one of Brazil’s largest television station at recently held SET Broadcast & Cable show, Sao Paulo. WASP3D’s interactive storytelling tools will be utilized for coverage of 2011 Pan American Games Guadalajara, Mexico and 2012 London Olympics.

After an extensive research of various touch-screen based interactive 3D graphics solutions available in the market, the professional team of videographers and directors of sports production from Rede Record, Sao Paulo chose WASPi Mimosa for its ease-of-usage and impressive design features.

According to Jose Marcelo, Director of Engineering at Rede Record, Sao Paulo, "These are few of the biggest sports events of global expression and I am confident that by adopting WASP3D’s interactive graphics technology, we will be able to deliver stickier and visually appealing content for our viewers."

WASP3D focuses on providing the highest quality content packaging and presentation tools together with advanced display and data integration capabilities that promotes "a connection" between the storyteller and the viewer. The broadcaster will be using touch-screen based interactive tool, WASPi Mimosa for an anchor-driven presentation and sports analysis. WASPi Mimosa is equipped with host of interactive features like built-in touch gestures, telestration tools and it offers highly accurate and a responsive touch.

Speaking at the occasion, Tushar Kothari, Director at WASP3D commented, "We are delighted to be associated with Rede Record." "It is a great opportunity for us and we are looking forward to working on this assignment and beyond."

About WASP3D WASP3D offers cutting-edge technologies in content display and presentation for television broadcasters globally. Our innovative solutions include workflow based on-air graphics, touch screen presentation tool, Augmented reality graphics & Virtual Set Studio.

WASP3D empowers creative artists to effortlessly integrate graphics with data for quickly delivering visually stunning content for elections, weather, news, business & sports presentations in real-time.With hundreds of installations in more than 40 countries, the dedicated team of WASP3D provides round the clock support to their customers.

WASP3D has more than hundreds of installations worldwide and its clients include broadcasters like Televisa, Astro Awani, Zee Business, WION, ETV, MTV Beats, Doordarshan, Derana, JRTV, MMTV, TV9, TV One, Dawn news, TV5, Al Rai TV, Kuwait TV, Al Rayyan, Nation Broadcasting Corporation, K24, KBC, MBC Korea and many more. The company is headquartered in New Delhi, India.

Media Contact:
Pranav Malasi
Creative Marketing Manager | WASP3D
Email: pranav@wasp3d.com

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