Product Advertising - Track Imprints & Manage workflow

Nectar overcomes the challenges faced by the channels while scheduling and managing on air timing and frequency of graphic advertisements. The solution is equipped with the tools to schedule ads, track imprints, and provide necessary As-run logs to the billing department.

Typical product advertising can be categorised as below:

Product bugs

A product bug is a graphical element that is displayed along with the associated content. Example of a live score sponsored by Pepsi, a weather bug sponsored by Mercedes Benz, stock bug by Barclays.

L band product placement

Positioned mainly on the left section in an L format. The whole TV signal is squeezed giving a large area to the advertiser.

Sponsored graphic templates

Repetitive full frame graphics such as headlines are available to be sponsored by one advertiser. Similar opportunities for advertising are there for graphics like breaking news, and weather bulletin.

Ticker Advertisement

A category ticker allows product advertising to be interspersed with the latest data going on air.

The Solution comprises of the following:

Ad Scheduler
The traffic department schedules different ads at different time during the day. Each ad type whether it be Product bug, L band and Sponsored Graphics or Tickers advertisement is given a unique name, a unique id with clear definitions for exceptionable/ preferable time(ad start times, ads’ end time & Frequency) for play out. A calendar type interface is available that gives the user easy access to schedule advertisements.

Nectar Automation Gateway
Nectar acts as gateway to synchronize a standardized medium for communication between Traffic department, video server and production automation systems like (Aveco, B4M, Dalet, imagine D series, Avid and Pebble Beach to name a few. The playlist scheduled for On-air playout is read by Nectar and hence Nectar knows when Video commercials are planned. At this point, the Graphic playlist is halted to avoid graphic advertisements playout during commercial breaks.

Graphic advertisement tracker
Nectar creates the as run log for the billing department to track the in and out time of each advertisement graphic.

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