Social Media Tree
SMT | Social Media Integration and Aggregator Service
WASP3D’s Social Media Tree – Social Media Aggregator service enables broadcasters to ingest and manage social media feeds such as Twitter, Facebook and others to generate data-driven 3D broadcast graphics.
SMT enables engagement with audiences for collation of opinion polls about their programs, trending topics, advertising campaigns results, contests, and other live interactions with the viewing public.
The utility tool has enabled broadcasters with intelligence gathering tools to assist them to monitor “trends” in Social Media and accordingly develop their program content.
Content Management Process
WASP3D’s Social Media Tree aggregates Quality results within the user friendly centralized dashboard to get your social media content On-Air, in no time!
Create Hashtags
- Identify the subject to be monitored in the social media feeds.
- Create a corresponding template in WASP3D Drone Designer to interact with the data feeds.
- Integrate the social media data elements from the add-in to the graphic elements
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Review Content
- Define shows and topics using the Social Media Tree workflow engine.
- Filter Content though the Three Stage Filtration
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See Tweets On – Air
- Choose the item(s) to be sent to playout engine from the pool containing filtered content.
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SMT allows users to control various social media services from a centralized dashboard interface which provides a unified view of content. The unique 3 stage filter approach makes sure all junk contents are filtered out before playout.
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Key Features
Web based workflow for content moderation and On-Air Control:
Social media tree’s social monitoring web interface provides users with centralized control of different social media services. All services are grouped under a topic which will give unified view of the content to users. The workflow engine is designed for broadcast workflow and the tasks are divided between editorial and production team.
Unique 3 stage Filtration:
The unique three stage filter approach makes sure all junk and abusive contents are filtered out before play out. This helps in filtering the undesired content and ensures that the desired content is delivered on-air.
User Rights Management:
Rights management is in built into the system, which inculcates hierarchy based organization of content- social media subjects are organized under a topic which can easily be correlated with a story in broadcast workflow.
Create Story by Crowd Source Information through Social media:
By integrating Social media with the broadcast content, a broadcaster can start interacting with their viewer to increase their captive audience.
WASP3D SMT can also integrate with custom mobile device applications and marketing strategies.